Don't create and re-create the same story over and over again. Photo by Etienne Girardet  on Unsplash Most entrepreneurs struggle with one fundamental challenge: keeping their message consistent across every single conversation.You tell a different version of your story to investors than you do to early customers. Your pitch deck tells one tale, while your elevator pitch tells another. Your website copy often contradicts what you say on discovery calls. This fragmentation dilutes your brand...

Photo by Amol Tyagi  on Unsplash Many entrepreneurs struggle with their message, or their “story,” as it's called these days. They have a great product, yet when asked to explain it, they can't do so in under five minutes. It's not a coincidence. It stems from their passion for their product. It comes from working with it every day. It's undisputedly difficult to distil your work into one sentence that actually works. Einstein may never have said it, but the idea that “if you can't explain it...

Eens de beginfase van een onderneming of team voorbij, is het zaak om alle betrokkenen aan hetzelfde strategische doel te laten werken....